THE NARRATIVE OF ALCOHOL
2014
Partners
2014
Partners
- Public Prosecution Minister of Netherlands
The Narrative of Alcohol is a research project commissioned by the Public Prosecution (OM) Minister of Netherlands diving into the drinking culture and the related surge in violence among Dutch teenagers.
The research was lead by interviewing consumers and pubs managers during the Carnival celebration weeks in the Stratumseind area in Eindhoven - the longest night clubs street in the Netherlands.
The project explored how the aesthetics and the design of alcoholic drinks can influence behaviours and judgements, especially in teenagers.
People of different age groups were surveyed to gather data and insights on what type of alcoholic drinks they usually consume, while collecting, analysing and clustering over 200 different alcoholic drinks.
The research found out that as people get older, the colours of alcoholic drinks get darker, as well as that the most used colour in alcoholic drinks is red - one of the most powerful colour as it stands for sexuality, love, violence, danger and anger.
The research showed how colours can evoke feelings and desires, creating their own narrative and eventually acting as brands.
The research was lead by interviewing consumers and pubs managers during the Carnival celebration weeks in the Stratumseind area in Eindhoven - the longest night clubs street in the Netherlands.
The project explored how the aesthetics and the design of alcoholic drinks can influence behaviours and judgements, especially in teenagers.
People of different age groups were surveyed to gather data and insights on what type of alcoholic drinks they usually consume, while collecting, analysing and clustering over 200 different alcoholic drinks.
The research found out that as people get older, the colours of alcoholic drinks get darker, as well as that the most used colour in alcoholic drinks is red - one of the most powerful colour as it stands for sexuality, love, violence, danger and anger.
The research showed how colours can evoke feelings and desires, creating their own narrative and eventually acting as brands.
