Development of colour, material and finish (CMF) strategies for new product collections. From colour palettes and surface finishes to patterns and material combinations, the focus is on creating distinctive, commercially relevant collections that balance aesthetics, functionality and market trends.
Colour palettes, NCS/Pantone references, finish specifications, physical sample directions, collection concepts.
Trends & Market Intelligence:
Design trend forecasting and market intelligence to identify emerging opportunities across interiors, furniture and materials. Combining trend analysis, competitor benchmarking and international design fair research, cultural and market shifts are translated into actionable insights for product development and CMF strategies.
Trend reports, competitor benchmarking, design fair intelligence, emerging applications
and actionable CMF forecasts.
Material Innovation & Finish Research:
Exploration of innovative materials, sustainable alternatives and surface treatments for interior and product design. Combining material research, manufacturing insights and experimentation, this service explores new possibilities for finishes, applications and circular material solutions.
Material scouting, supplier mapping, circular material research, finish concepts and prototype briefs.
Creative Direction & Collection Storytelling
Creative direction and storytelling for design brands, manufacturers and product launches. From collection concepts and naming to visual narratives, material presentations and exhibition design, this service translates design ideas and manufacturing expertise into compelling brand experiences.
Creative concepts, visual storytelling, material presentations and exhibition directions.
Market and application research to identify new opportunities for materials, surfaces and products across residential, hospitality, retail and commercial interiors. Through customer profiling, material pairings and application scenarios, research insights inform product positioning, collection development and market strategies.
Application scenarios, material pairings, target customer profiles and design direction boards.
Material sourcing, supplier scouting and production coordination for interior and product design projects. From identifying specialist manufacturers and innovative materials to supplier selection, technical development and production management, this service bridges creative concepts and manufacturing expertise, ensuring quality, feasibility and alignment with project requirements.
Material sourcing and supplier shortlists, supplier mapping and evaluation, sample coordination, quotation and cost comparisons, supplier negotiations, production timelines, quality control and project management.
alice@alicegreta.com
Milan, only by appointment
I am a creative consultant and designer specialising in interior design, CMF strategy and trend analysis.
I work with brands, studios, and manufacturers to develop products, spaces, and material narratives with a clear identity, from creative direction through production.
Grounded in research, my work combines material sourcing, CMF development, styling, and supplier coordination, with a strong focus on sustainable systems, craftsmanship, and visual storytelling. For further information or collaboration enquiries, please get in touch.
Services